Moore productions
How Moore Productions Helped Launch NekSpine with CMI: A Case Study with Alvin Mayshack
When Composite Manufacturing Incorporated (CMI) set out to launch NekSpine—a groundbreaking product that had been in development for over five years—they knew they needed more than just marketing support. They needed a creative partner. That’s when Moore Productions stepped in.
From Prototype to Product Launch
Alvin Mayshack, Director of Marketing at CMI, recalls how Moore Productions became an essential part of their team.
“We were taking NekSpine from the prototype stage into full commercial release. Moore Productions played a key role in that,” said Alvin. “Our first product videos, customer testimonials, and website were all brought to life through their work.”
What started with a few photo shoots quickly turned into a full-scale collaboration. From brand storytelling to lead generation, Moore Productions helped shape CMI’s public-facing image from the ground up.
A One-Man Marketing Team Finds His Match
With no in-house marketing department and limited resources, Alvin wore many hats.
“Robbie from Moore Productions filled in the gaps I couldn’t cover on my own. He’s intuitive, listens well, and learns our industry—even though it’s not his background,” Alvin shared.
This hands-on partnership proved invaluable:
“Moore Productions didn’t just provide services—they became a true partner. They helped create processes, build a new sales channel, and even taught me tools so I could become more self-sufficient.”
Flexibility, Trust, and Real Results
For a company like CMI—one that had traditionally relied on large strategic partners and never needed a marketing or sales funnel—shifting to a customer-driven model was no small feat.
“We had no lead generation pipeline before. Moore Productions helped us build that from scratch.”
Their flexibility was key.
“I’ve done competitive bids, but I always return to Moore Productions because of how adaptable they are. They meet us where we are, adjust when things change, and genuinely care about our success.”
Strong Communication and Genuine Partnership
Alvin emphasized Moore Productions’ commitment to clear, proactive communication.
“Robbie tends to over-communicate—in a good way. After every meeting, there’s a clear summary with action items. And his follow-up—especially with leads—has been amazing.”
The relationship grew beyond business.
“Moore Productions has become part of the CMI family. Robbie’s even been to our Christmas parties. That shows you how much he genuinely cares.”
Conclusion: A Creative Ally That Goes Beyond Expectations
From launching NekSpine to helping CMI transform its business model, Moore Productions has proven to be far more than just a vendor—they’re a trusted ally in growth.
“Moore Productions sincerely wants us to succeed—and that’s rare. That’s why I’d absolutely recommend them to anyone looking to scale their brand or product.”